Ekoi Release R4 Shoes With 30% Discount For Today Only

Need a new pair of shoes for the season ahead?

French cycling brand Ekoi has unveiled their new R4 shoes and to celebrate have even thrown in a 30% discount for today only.

Being their top end shoes, the R4 boast a substantial build quality with two ATOP dial closures using low friction lace guides all while weighing 500g for a pair (size 40), Ekoi claim.

You may be forgiven forgiven for not knowing much about Ekoi but the French brand are sponsors of teams like Quick-Step Floors and their latest R4 shoes are made with the highest level of cycling in mind, according to the firm.

The new shoes are claimed to be ultra light, very comfortable and amazing at transferring power to your pedal stroke. Ekoi say the latter is due to its unidirectional 3K carbon sole which has a stiffness rating of 10 out of 10. It’s also very light at a claimed 96g.

Using a synthetic leather, the upper is perforated for ventilation and built with a inside liner for added comfort.

The tongue houses extra padding to help relieve pressure on your foot while the lining has a grippier surface preventing any of your tootsies from having unwanted movement in the shoe.  A hidden interior heel cup is situated in the shoe to give riders more stability too.

You can expect to grab your hands on a pair for £249 normally. However, on the day of the release Ekoi have gifted a 30% discount making them a much more appealing £173.90 even with the chance to pay it off using interest free instalments. For more info check their site here.